Sports

Executive Development Program for Women in Sport (WIS)


Description
This program is designed for females focused in the field of Sports Management. In a male dominated field, such as sports, it is common that the needs of females, whether it be sponsors, athletes, or coaches, are often overlooked. This self-guided course dives into various skills geared toward the well-rounded development of the professional woman. The case studies have been specifically designed to look deeper into the female side of sports and analyze situations that affect women within the field on a daily basis.
Content
  • S0. The Leader's Portfolio
  • S0. Aula Magna Business School's Methodology & the case method
  • S0. PUSH - Purpose & Unique Skills Hacking plan
  • Program Syllabus
  • S01. Leadership & Communication
  • S01. Introduction - Chelsea Couture
  • S01. The Striking Question
  • S01.1 Lead your leadership
  • S01.1 Lead your leadership
  • S01.2 Personal power and influence
  • S01.2 Personal Power & Persuasion
  • S01.3 Networking
  • S01.3 Networking
  • S01.4 Inclusive leadership
  • S01.4 Inclusive leadership
  • S01. Case Study: Harnessing the power of speech through leadership narratives
  • S01. Case Study Resolution
  • S01. Satisfaction survey
  • S01. Test
  • S02. NEGOTIATION
  • S02. Introduction - Joanna Gamper
  • S02. The Striking Question
  • S02.1 Chapter 1
  • S02.1 Negotiation Techniques
  • S02.2 Chapter 2
  • S02.2 Preparing for the Negotiation Process
  • S02. Case Study: Negotiating in Tennis. A case for equal pay
  • S02. Case Study Resolution
  • S02. Satisfaction survey
  • S02. Test
  • S03. Talent Management
  • S03. Introduction - Montse Salvany
  • S03. The Striking Question
  • S03.0. Talent Management Structure
  • S03.1. Planning & Mapping
  • S03.1 Planning & Mapping
  • S03.2. Attracting & Hiring Talent
  • S03.2 Attracting & Hiring Talent
  • S03.3. Deploy & Develop
  • S03.3 Deploy and development
  • S03.4. Keep & Care
  • S03.4 Keep & Care
  • S03. Case Study Introduction - Sara Martinez Espejo
  • S03. Case Study Preparation: The STRESS MAP
  • S03. Case Study: The impact of stress on elite athletes
  • S03. Case Study Resolution
  • S03. Satisfaction survey
  • S03. Test
  • S04. Digital transformation
  • S04. Introduction - Nivedita Aggarwal
  • S04. The Striking Question
  • S04.1 Chapter 1
  • S04.1 Starting with Your Digital Transformation
  • S04.2 Chapter 2
  • S04.2 Looking beyond technology
  • S04.3 Chapter 3
  • S04.3 Metrics for measuring success
  • S04. Case Study Introduction - Helene Guillaume
  • S04. Case Study: Using Apps to Track Athlete's Menstrual Cycles
  • S04. Case Study Resolution
  • S04. Satisfaction survey
  • S04. Test
  • S05. Customer Centricity
  • S05. The Striking Question
  • S05.1 Introduction & Chapter 1 - Karen Clarkson
  • S05.1 The secret to success
  • S05.2 Chapter 2
  • S05.2 Understanding your customers journey
  • S05.3 Chapter 3
  • S05.3 Solving your customers business initiatives
  • S05. Case Study: Athletic Merchandise. A Case for female sports
  • S05. Case Study Resolution
  • S05. Satisfaction survey
  • S05. Test
  • S06. Project Management
  • S06. Presentation - Aimée Smith
  • S06. Introduction
  • S06. The Striking Question
  • S06.1 PM Concepts
  • S06.1 Concepts
  • S06.2 Methodologies
  • S06.2 Methodologies
  • S06.3 Process Groups
  • S06.3 Process Groups
  • S06.4 Knowledge Areas
  • S06.4 Knowledge areas
  • S06. Case Study Introduction - Katrina Galas
  • S06. Case study: Nike's Global Women's Fitness Business
  • S06. Case Study Resolution
  • S06. Satisfaction survey
  • S06. Test
  • S07. GLOBALIZATION
  • S07. Presentation - Christina Olson
  • S07. The Striking Question
  • S07.1 Globalization Overview
  • S07.1 Globalization Overview
  • S07.2 Internationalization and World Readiness
  • S07.2 Internationalization and World Readiness
  • S07.3 Localization
  • S07.3 Localization
  • S07.4 Go-to-market Consideration
  • S07.4 Go-to-Market Considerations
  • S07. Case Study Introduction - Willow Walters
  • S07. Case Study: The Women's Tennis Association in Asia
  • S07. Case Study Resolution
  • S07. Satisfaction survey
  • S07. Test
  • S08. Strategic approach to design thinking
  • S08. Introduction - Katie Coulston
  • S08. The Striking Question
  • S08.1. Chapter 1
  • S08.1 Strategic Approach to Design Thinking
  • S08.2. Chapter 2
  • S08.2 The three Es of design thinking
  • S08.3. Chapter 3
  • S08.3 The Design Thinking Mindset
  • S08. Case Study Introduction - Stella Mally
  • S08. Case Study: Strategic Partnerships. A case grounded on values
  • S08. Case Study Resolution
  • S08. Satisfaction survey
  • S08. Test
  • S09. Ethics & Sustainability
  • S09. Introduction - Clara Lapiedra
  • S09. The Striking Question
  • S09.1 Origins of Ethics
  • S09.1 Origins of Ethics in Philosophy
  • S09.2 The Glassbox Era & the 3 impact levels
  • S09.2 The Glassbox Era & the 3 levels of Impact
  • S09.3 Ethical Reasoning's Criteria
  • S09.4 Criteria to reason from an ethic focus
  • S09.4 Business Field
  • S09.5 Corporate Governance Policies
  • S09.5 Sustainable Business & Entrepreneurship
  • S09.6 International Regulations
  • S09.6 International regulations
  • S09. Case Study: Challenging Industry Norms. A case for athletes & mothers
  • S09. Case Study Resolution
  • S09. Satisfaction survey
  • S09. Test
Completion rules
  • All units must be completed
  • Leads to a certificate with a duration: Forever